Rito-ito is a design studio based in San Francisco, California, that creates custom experiences through florals.

Alexandra Rose Franco

Creative Director/Principal
Rito-ito brings the highest level of quality and attention to detail to intimate occasions, residential accounts, corporate clients, weddings, event planners and individuals. Alexandra Franco is the creative director/owner of Rito-ito. She has worked throughout the Bay Area and Hawaii as a floral designer creating installations and arrangements, marking time and special occasions with the season’s best flowers and foliage. She values time, place, and craft. She loves vibrant color and texture. An early passion and dedication to ballet taught her that beauty should be experienced every day. An education at Dartmouth College in anthropology remind her to always be curious about people and the importance of understanding context. Growing up in Marin County’s nature drew her to botanicals. A collegiate study of printmaking and sculpture led her to being happiest working with her hands. Rito-ito is a preferred vendor at:
  • Cavallo Point
  • Headlands Center for the Arts
  • Scribe Winery
  • The Pearl SF
  • The San Francisco City Club

We create floral installations that value place and season, balance and harmony, wildness and duality, and color and texture. We care deeply about rites of passages, celebrations, and beautiful experiences for everyday.

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