Rito-ito is a design studio based in San Francisco, California, that creates custom experiences through florals.

Alexandra Rose Franco

Creative Director/Principal
Alexandra Franco is the creative director/owner of Rito-ito. She values time, place, and craft. She has always appreciated dualities, dark and light being her favorite. She is bi-racial and attributes her Mexican heritage to her love of vibrant color and texture. An early passion and dedication to ballet taught her that beauty should be experienced every day. An education at Dartmouth College in cultural anthropology remind her to always be curious about people and the importance of understanding context. A deep rooting in Marin County’s nature drew her to botanicals. A collegiate study of printmaking in New England’s winters primed her for being happiest working with her hands. She has worked throughout the Bay Area and Hawaii as a floral designer creating installations and arrangements, marking time and special occasions with the season’s best flowers and foliage.

Rito-ito brings the highest level of quality and attention to detail to intimate occasions, residential accounts, corporate clients, event planners and individuals.

Rito-ito is a preferred vendor at:
Cavallo Point
Headlands Center for the Arts
Scribe Winery
The Pearl SF
The San Francisco City Club

We create floral installations that value place and season, balance and harmony, wildness and duality, and color and texture. We care deeply about rites of passages, celebrations, and beautiful experiences for everyday.

Say hello!

[email protected]
415.484.3434

Rito-ito on Instagram

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